When deciding on the basic information for our film opening, we chose a target audience of 15-25 year olds, both male and female. The dual gender target audience was chosen because of the combination of male and female actors in the film, which will appeal to both genders so we don't really have a secondary target audience. In order to find out what the target audience want in our film opening and the type of components that are good in a thriller/horror we are going to ask people within the target audience age range some question about this.
We designed a questionnaire and asked 4 people to fill them out so that we could use their answers to improve our film opening. 2 males and 2 females were asked, all within the target audience we set; doing this we felt that we would have an equal opinion from both genders about the characters in our film. From the results, we found that 3 out of 4 of the participants would prefer having a female protagonist and a male antagonist. This matches what we were planning so will be included in the film opening. We briefly explained our narrative to the people taking part in the questionnaire, and they all agreed that running the dual narratives side by side was a good idea and that it would create more tension; which conforms to our genre.
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