Sunday, 13 March 2016

Post production - deciding credits focus group

For our credits, we wanted a typewriter style font that would fit in with the stereotypical conventions of our film opening genre. The typewriter style font is often seen in thriller films as it presents an eerie feeling to the credits as it is an old fashioned piece of equipment. However we wanted to keep the font simple as we didn't want it to take attention away from the visual element of the film; as a result we didn't look on www.dafont.com because the fonts that are on this website tend to be very over bearing, something that we were trying to avoid. Because of this, we chose 3 different fonts from the editing programme LiveType as this was the easiest was to find what we wanted. We asked the same focus group as the titles group so that we could have a continuous opinion from the same people.
The three fonts that we chose were

  • MS PGothic - regular, 
  • Baskerville old face 
  • Century Gothic.


1. Which font best fits the thriller genre and narrative?

The results from this questionnaire were;
MS PGothic- regular; 5
Baskerville old face; 1
Century Gothic; 2

The least popular font was 'Baskerville old face' with 1 vote and the focus group said that this was because the font was very plain and quite boring, and that it wouldn't stand out over the tope of the visual material. They also said that the font was too elegant and feminine for the genre of our film, so it wouldn't fit with what we wanted. The second lest popular was 'Century Gothic' with 2 votes, and this was because the font was a very popular font in general, so it wouldn't make our production stand out from the crowd. They also said that it didn't have the typewriter feel that we wanted so would not be suitable. Finally the most popular font with 5 votes was 'MS PGothic' in regular, and this was the most popular because it had a thriller type feel to it, and best represented the typewriter theme that we wanted.

As well as this questionnaire to help us decide, Megan and I wanted to make the final decision on the font for the credits as there were still some things that we wanted to decide.

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